Our Beginnings

Roqua was founded with a rebellious spirit. We were tired of a jewellery industry that offered either quality designer pieces at vastly inflated prices or poorly made fast fashion for next to nothing. So we decided to step aside and forge our own path. We searched the globe for the finest materials and worked with the best artisans to create a collection of the highest quality. And because we are online-only and direct-to-consumer we are able to bring it to you at down to earth prices.

Designed to inspire

Roqua is passion made visible - we have combined a love for jewellery with a desire to give women an outlet for self-expression. Our team is driven by a belief in the power of jewellery to uplift and celebrate who we are. We hope that our pieces resonate with you and that you join us on the Roqua journey.

Jewellery for Every Occasion

Our designs are inspired by timeless classics that we have updated with a twist. We want to give you distinctive, yet versatile pieces of jewellery that will look as great with a pair of jeans as they will with a ballgown. We hope that our new classics become treasured favourites that accompany you through life’s big and small moments.

Our commitment

You can rely on Roqua to keep our values at the heart of everything that we do. We believe in accessible luxury, sustainability and the importance of creating timeless pieces that go beyond fast fashion. We believe that integrity matters and we hold ourselves to the highest standards of quality and ethics every step of the way. Most importantly, we believe in women and in empowering them to live boldly and remain true to themselves.

Fair Practices

We believe that beauty is not just in the end product but in the journey too, so we pay attention to every step of the creative process. All of our pieces are crafted from recycled sterling silver and set in 18ct gold vermeil. We use ethically sourced semi-precious stones and baroque pearls and ensure that our artisans enjoy fair working conditions.

Craftsmanship

Call us picky, but we believe high standards are a great thing. That’s why we’ve searched the globe to find the finest materials and techniques to bring our designs to life. We work with highly skilled artisans in Jaipur, who combine historical techniques with the latest technology, to ensure that each Roqua piece meets our standard of excellence. It takes 6 artisans to design a Roqua piece and we produce in small quantities.

Materials

Gold Vermeil

Vermeil (pronounced ver-may) is a historical French gold plating technique that provides a far superior finish to traditional plating methods. Gold vermeil always uses sterling silver as a base metal - which is why you will find all of our pieces stamped with the 925 sterling silver hallmark. Additionally the gold plating layer is always at least 2.5 microns thick - five times greater than traditional gold plating. We also test our triple plated pieces with x-ray fluorescence to ensure consistency of quality. This means that our jewellery is more durable, gives a more lustrous gold shine and is hypoallergenic too! Learn more about gold vermeil: https://roquajewellery.com/blogs/news/the-lowdown-on-gold-vermeil

Pearls

We work with cultured, freshwater baroque pearls from ethical sources in Hong Kong, the world’s leading producer of pearls. Baroque is a term used for any pearl which is not of a regular or symmetrical shape. We love them for their individuality and the way that each one has its own beautiful combination of colours and lustres. Just like you they are unique and simply stunning the way they naturally form.

CZ or Cubic Zirconia

We love the look of diamonds but not the price tag! The best option for giving that beautiful look is cubic zirconia. Cubic zirconia is a synthetic gemstone made by melting zirconium oxide powder with various stabilisers to form crystals which are then cut and polished. As they are made in a lab, cubic zirconia present none of the ethical problems associated with diamond mining.

Gemstones

Semi-precious stones have been mesmerising people from all over the world for millennia and we’re no exception! We love the understated pop of colour a gemstone can bring to a piece of jewellery and that nature’s gifts allow us to express our individuality.